I’m Greg,
a design leader for brand, motion and interface design.
Where I’ve worked.
Recently, I’ve started my independent design practice focusing on strategic identity, refined motion, and intuitive interfaces. This follows a decade of experience spanning agency leadership and in-house work with brands including Cadillac, Corvette, OnStar, General Motors, and Amway.
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Head of Design
Design Lead
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Design Lead - Advanced Design Group
Visual Designer - Cadillac In-Vehicle Displays -
Visual Designer - Digital
Brand Designer - Amway Global Marketing
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Chaco - Footwear Design Intern
New Balance - Footwear Design Apprentice
Selected Projects
OnStar Rhea
Brand & Product Strategy
General Motors
OnStar AR
Emerging Technology
General Motors
Corvette X
Brand and UI Visual Design
General Motors
3D Pontoon Builder
Digital Product Design
PontoonStuff
Aurora Design System
Agency Partnership
Amway
Boson: Particle Experiments
Motion Graphics
Personal
Nextpoint Studio Rebrand
Rebrand & Strategy
Nextpoint
Brand Spinoffs
Fictional Rebrands
Personal
PontoonStuff
Celebrating the launch of PontoonStuff.com by compiling our team’s work over the past few months. The February update of improved navigation, product organization, digital builders, and community highlights is just the first stage toward more enhancements we have prepared.
Accomplishments
“You’ve been the gap within our teams”
-Client of Nextpoint Studio
Cross-Team Collaboaration
At Amway, I unified agency, brand, and technology stakeholders to guide a scalable design system adopted across teams and markets. The initiative created a shared design language that aligned global brand expression with digital products.
Multi-Brand Design Library
Led the consolidation of multiple GM brand libraries into a unified, modular design platform balancing distinct brand identities with shared UX foundations. This reduced redundancy, improved cross-brand collaboration, and established governance for long-term system evolution.
Studio Jumpstart
Upon joining, I executed a rebrand that positioned Nextpoint at the intersection of mechanical engineering and HMI product design. The refreshed identity reinforced the technical credibility and systems expertise behind the work and increased confidence among prospective clients through revamped selling materials.